Transputec wanted a video that would bring out the challenges faced by organizations because of Consumerisation(yeah, spelt with an “s” not “z”— UK client, you see) of IT. The video also had to explain how Transputec offered a solution for this.
How we approached it:
We had to educate the viewer about “Consumerisation of IT “, and then present the challenges. We had to bring out the service rendered by Transputec after this. We wanted the video to convey the message— “Don’t fear Consumerisation of IT, benefit from it”.