GenCrowd is an online marketplace which allows people to crowdsource ideas, content and feedback for their business needs. This was the marketing message we had to deliver. We had to present GenCrowd as the best and easiest way to get help with business ideas.
How we approached it
We decided to use the good-ol’ conversational tone — nothing like it to get people engaged and actually understand what you’re trying to say. Now, we knew that this video will have to run through the key features, so naturally this meant many “interface” scenes. Hence we planned to make rest of the video interesting, so people were receptive when the time for (what is normally considered as)the boring bit came. Continue reading