Early morning mist, the smell of wet earth wafting in the winds after the first rains, beautiful flowers lining the sidewalks, colorful ripe fruits neatly decking the fruit seller’s display, the distant sounds of a child giggling… there are so many things that pull at our heartstrings…things that make us stop on our tracks, pause and go…”Ah!” …Things that make us warm all over and feel happy to be born and alive.
For many of us here at Mypromovideos, dogs have the same effect. So recently when we had the chance to work for Barks ‘n Licks, it completely filled us with the same sweet “Ah” feeling. Sundar introduced us to Ganesh and Shilpa, the cofounders of Barks ‘n Licks, who sat down with us for the initial chat. Here they narrated to us the story of Cherry, a furry wonder ball of joy- their Golden Retriever. They explained to us how Cherry had been instrumental in bringing their family together and how because of Cherry they had started looking for healthy dog food options. This had led them to start Barks ‘n Licks. We immediately identified Barks ‘n Licks as a product of love and wanted to do something special for it.
We thought a lot about how to create this explainer. Barks ‘n Licks gave you the assurance that you would know what exactly went into your dog food. Continue reading