Work culture : we put the Fun in the Fundamentals

Whoever said ‘Choose a job you love and you will never have to work a day in your life’, clearly didn’t know his coffee from his lighter fluid. Just like how love is not enough for successful marriages, being passionate about your work is not enough for a successful career. Shocker! Success demands passion that


The art of Branded content

  What is Branded content? Branded content is the actor who gets up on stage just to perform – true to her art and true to her audience. She stands out from other fellow actors whose stage acts are cloyingly fake. While other advertising strategies constantly try to convince you of their worth, she’s the


Marketing dot mp4

I got good news, bad news and some great news.   Good news: Rambling prose, the Ramsay Bolton of marketing, is dead. Companies, from startups to giants, have opened their eyes to the astounding potential of a good video. Businesses are hosting explainers on their landing pages and creating quick, bite-sized content for social media.


Know about India video #3: Indian Cricket – birth of a religion

Weeelll…a blog on a video on Cricket, let’s see how many cricketing puns we can put into this one, howzzat? Nope, we won’t do that to you, don’t worry.   So, in case you were wondering, we created two pretty popular videos in our Know About India series; this and this…and yeah, then when we


Behind the scenes: Toastmasters – Ovation 2016 video

“And now, I call upon ( fill in your name ) to deliver the address” Has this line ever brought nightmares to you? Public speaking. It can be terrifying. But a bunch of people from an organization called ‘Toastmasters’ are arguing otherwise. Ask Sundaresan, and he’ll tell you how thrilling it is to stand in


Adding Chemical X to an explainer – HR Cube

“Sugar, spice and everything nice – these were the ingredients chosen to create the perfect little girls.But Professor Utonium accidentally added an extra ingredient to the concoction — Chemical X. Thus, The Powerpuff Girls were born.” Ah! What an awesome title sequence! The Powerpuff Girls were my heroes, cute and tough at the same time.


How Clash of Clans can help you strategise while starting up

Disclaimer: Playing only Clash of Clans is not going to make you a good entrepreneur. I am a very big fan of Clash Of Clans. This is written assuming you know what Clash of Clans is. I think it started when I bought my new iPhone four years ago. Like everyone else who has bought

Video and Film

The making of an intergalactic explainer video – Almamapper

Heeblue wavegy! I just said ‘Heya People!’ in alien. Bet you didn’t know that. I couldn’t speak alienese either until Xeno came by to our studio. Yep, I’m talking about this swole triangular alien-guy-person. Pankaj and Chandra are earth-borns who were looking to skyrocket their website/app Almamapper. The duo contacted Vibin and what do you