Some thoughts on woman’s day

I’ve been with Mypromovideos for more than five years now, the longest I’ve been with any group, save my family and school. During this period I’ve grown with the firm both metaphorically and literally (heh!heh!). Most of my time here, I’ve been the only woman in the crew ( Although off and on, we’ve had


The time we took a Sellfie

The future of shopping Listen up, folks! If you don’t know what contextual commerce means, then you need to get out of that rock you’ve been living under. Citrus Pay – you know, THE Citrus Pay, an online payment gateway provider – came out with a new product that might just change the game in

Myuniverse app videos

Banking and Finance what are you waiting for? Sincerely, videos.

A few years ago, there was a new kid on the block – Digital storytelling. Oh, the excitement around it was palpable. Digital storytelling soon became the buzzword at every conference. It had many facets – social media presence, emails, and newsletters, app explainer videos, online community building etc. Custom explainer videos were only a

Spectrum life school

Spectrum Life School

Well, we’ll be the first to admit that we’ve not done too many Television ads, and that’s for a reason- we’re too damn fussy! We don’t like doing run-of-the-mill ads. We also find educational institutions and hospitals that advertise their facilities pretty damn tacky. And then came Spectrum Life School- wanting an ad, for an


7 October Weddings: The making

  Wedding is coming ‘7 October Weddings’ is a rather express name for a Wedding planner. Ask why the specific date, and our client will wear a shy smile and tell you that it’s her Wedding day – a magical day in her life! Our clients were Dubai residents. You know Dubai weddings – the


Work culture : we put the Fun in the Fundamentals

Whoever said ‘Choose a job you love and you will never have to work a day in your life’, clearly didn’t know his coffee from his lighter fluid. Just like how love is not enough for successful marriages, being passionate about your work is not enough for a successful career. Shocker! Success demands passion that


The art of Branded content

  What is Branded content? Branded content is the actor who gets up on stage just to perform – true to her art and true to her audience. She stands out from other fellow actors whose stage acts are cloyingly fake. While other advertising strategies constantly try to convince you of their worth, she’s the


Marketing dot mp4

I got good news, bad news and some great news.   Good news: Rambling prose, the Ramsay Bolton of marketing, is dead. Companies, from startups to giants, have opened their eyes to the astounding potential of a good video. Businesses are hosting explainers on their landing pages and creating quick, bite-sized content for social media.