Which type of explainer video should you choose?

So… what type of explainer video should you choose for your marketing? Errr… What??? You thought there was only one kind? The ‘animated’ kind? Sorry to break it to you (or not!)… But there are more than one variety of this ‘animated kind’ of video that you can go for… In fact you see, you are spoilt for choice. Sounds interesting? Go ahead… It gets better!

Which type of explainer video should you choose

1. Character Based Animation:

Now, this has to be my favorite. I love the animation with stories especially the one with characters. They are fun, quirky, upbeat and importantly oh-so-cool! Using a cartoon protagonist to explain your product ensures that your audience do not start snoring in the middle of it all! (Have I talked about short attention spans before?) The complex ideas and serious business concepts can be explained in such an engaging manner that your audience will be hooked! For starters, check this out for example:

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Inspiration Treasure Chest: The Best websites for design Inspirations

Inspiration Treasure Chest

1. Webneel : Webneel is design inspiration site and it gets right down to businees. You have the latest, most interesting design on the first page itself and other articles neatly categorized under photoshop, vector, photography, web design etc. The articles carry minimum text and let the art do all the speaking…so I’m going to shut up and do the same:

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Five things that we did right at Mypromovideos!

It has been five years since this journey called Mypromovideos started. Along the path we came across many good times and a hell lot of testing times. Oh boy! The joy and the satisfaction when our client comes and says, “You guys are awesome and you were an integral part of our success”- that’s what makes our day and that’s what keep us going no matter how hard it is. On this day when we finish the journey of five years since we officially launched MPV, we wanted to look back and see what were the five most important things that helped us to get where we are today.

Mypromovideos Team

Bootstrapped:

It was not a conscious decision. When we started, we did not know anything about funding. More than that, we never needed any funding as the computers we used had already been sponsored by our parents during our college days and of course our brains came with us for free. It was only our time that became our investment initially. We never had any investor sitting on our a** and trying to make us run in a race which we never wanted to run.Today we realize that it has given us a lot of freedom in the way we operate which is very important for a lifestyle business like ours. Continue reading

Mypromovideos – How I became a part of it?

I had decided. I wanted to make a career change. I looked at the things that i wanted – Creativity, Young Team, Fun and Friendly Environment, Startup, Global Clientele. I had always thought that I should be moving to Chennai or Bangalore or Mumbai to get all the above at one place. Little did i know I would get all of them in Coimbatore, the city that i loved the most.

Like they say in Vote of thanks in every school day “ The wheels started rolling months back for such a great event “ – My association with Mypromovideos also has an interesting past. Three out of four Co-founders were already known to me through one way or the other in the past year.

First I knew Gopal through Coimbatore Toastmasters Club where we speak, lead and evaluate to improve on our Public Speaking and Leadership. Gopal was the main reason I got to know a lot about Mypromovideos and he is an inspiration to anyone who loves books and believes in self-help or both.Mypromovideos Continue reading

Top five explainer videos that errr…. didn’t agree with us!

Now, this must be interesting right? After singing hallelujah for so many explainer videos which we have come across during our amazing journey, you must have wondered if we have the ‘worst five’ list with us… Of course, we do! Though we wouldn’t keep them in the ‘worst list’, we could say these videos could have done better with some improvement and expert help! Probably these videos were made by start-ups who might be a major force to reckon with today, but a list is a list so without much ado, let me get started.

Check out this one!
5. Washington Realtors :


The white board animation is fair quality, no doubt about that! But really, the script??? This is more like a story with dialogues read out… The scriptwriter probably took his story writing skills too seriously! And those wordings on the screen, were they written with a paint brush?

For now, I would let it slide. Probably because, it has the quality of 1860’s, I guess sophisticated fonts were not developed by then! Or probably the video makers were angry with the client and decided to take it out on him… Or maybe, the animation guys were given tight deadlines! (Ah, the horror of tight deadlines… Trust me, I can tell you stories about it! But let’s keep it for some other day.) By the way, I am just speculating… The reason could have been anything from inexperience to tight budget. Continue reading

Best five NGO animated explainer videos

We are back again! And still fresh and reeling from our last series on the Top five explainer videos that needed serious ‘help’. Truthfully, we are still a nervous lot from being the judge and being judged… So we decided, what the heck, let’s go ahead with the next in the series.

So here goes our next series on some of the best NGO explainer videos. NGOs?? Yeah, NGOs… Get practical guys! Even if they are not really money-spinning business machines, they still need money… a lot of it! And just to avoid confusion, we are still following the same rule: the best comes last! So, go ahead. Get a peep at our list… Check this video out!

5. World food program – A billion for a billion


Simple animation, simple sound effects, no voiceovers and yet… powerful message delivered. Just like that! I would say, starting the video with numbers did the trick and connecting the dots, just took it to the next level. The video is powerful for a simple reason… It gives the power in our hands, in the hands of the audience. It reminds us that every big thing starts with baby steps. In the end, it also suggests how we can go about helping the cause. And the suggestions are very easy to follow. All you need is a little goodness of heart… Don’t you think so?
Before I reach for my kerchief, let me make haste to the next explainer video. Check this one out by Epipheo. (Yeah, those guys again!) Continue reading

Top five funniest explainer videos

Phew! Whew! And all that jazz….finally I get a breather. Thought why not continue the good work Nisha has been doing with the list of fives (Not read those? Check them out-here and here) and bring you another list of Five, this time the five funniest explainer videos. Yeah it is really, really tough to select the funniest ones ‘cause there’s hordes o’ funny explainers out there and of course funniness is subjective.

But still, here are some that we feel may be pretty high on their funny quotient. Also we wanted to present you with some variety so have selected different types of humor. Hope you enjoy….Ready? Here’s the list in random order

Dietbet :
Ok,so maybe not ha-ha-ha, ROFLMAO funny but it does give you lot of smiles. Especially the visuals with all the food and the words with all the food references…Oh my god! How cruel, cruel can you get on the poor dieters! I really love the way the word “Diet” is introduced as well. The office fridge challenge and wearing “I love Bieber” shirt challenge, make you smile, despite yourself. The weigh-in where one of the characters cheats are all things that make for good humor. All-in-all, a very well-planned humorous explainer, methinks- how about you?

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Know About India – Why is India called Hindustan if it is secular?

Boy! Oh Boy! Oh Boy! We were real worried about this one….

For a long time we debated over whether we should release this video on why is India called Hindustan even if it is secular, because it has “CONTROVERSY” stamped all over it in big, bold letters.

Religion- even if it is mentioned in passing- is a big no-no in our country, so dare we trace the origin of the word “Hindustan”? Yes, logically we were just tracing the etymology and not making any religious statements…but we, as a nation, are often not that logical… right? Who knew if people would protest, burn effigies, go to the media…demand special screening???

But still, we decided, we’d just present the facts. With a touch of entertainment. That was our promise and we’d keep it. (Yeah, all bold and martyr-like!) And let you decide.

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Top Five Explainer Videos With The Best Background Score

I am back, just like I promised. This time with another interesting topic… So by now, you have probably guessed that the team is doing a series of ‘Best Five explainer videos’ blog… No brownie points for that! Or maybe some… If you hadn’t guessed by yourself without being prompted? Well, Looks like the cat’s out of the bag!

So, I have a list of top five explainer videos with the best background scores. Of course, the best comes last! (To make sure your eyeballs are glued to the screen until the end! That’s our trick, see!)
So, let’s start first with the explainer video for Philips Android Speakers created by Epipheo (Yeah! These guys pop up in our list every time! We are trying not to be partial but some things can’t be helped…)

5. Philips Android Speakers :

Simple, powerful concept, brilliant execution and not to mention an awesome background music to compensate for the lack of voiceover! Also notice the little details in the soundtrack especially when the main phone character is trying to convince his friends to stay because he is trying hard to fix his friend’s problems (read boredom!). The focus on the music has been dealt very confidently especially since that happens to be the main selling point of the product. A difficult task achieved with flying colours! Don’t you agree?

Now, check out the next video in our list… This is not your usual animation explainer video but what the heck! We decided to stick to it anyway and you will know the reason why as soon as you press that precious little play button down there. Continue reading

Top Five Creative Explainer Videos

Understandably, when we are working with explainer videos every single day at Mypromovideos, we definitely dig around for a lot of inspirations! And with all that digging around happening every day over a long period of time (read years of sifting through YouTube and Vimeo videos!), we have a pretty long list of our most favorite creative explainer videos tucked safely in a safe place (now that’s a secret!).

Since we know that a little generosity never hurt anyone, we decided that it was finally time to share the best with the world. (The best as we see it!) After all, everybody could do with a dollop of inspiration now and then! Besides, even if you aren’t particularly looking for inspiration, you could always enjoy an animated video. No one ever said no to cartoons! Not anyone that we know of, anyway!

We have rummaged through our favorites list and picked up five best and most creative videos that we have come across and prepared this list of awesomeness. Be warned: Read along only if you have enough time to relish. This is going to take a while!

But before we actually start, we would also like to let you know what, in our opinion, makes a good explainer video. Well… A good script for starts! We are also obsessive about the quality of the animation, music, voiceover, effectiveness and ability of the video to capture our incredibly short attention spans in as few words as possible!
And these videos in our list are winners hands down! So what are you waiting for? Scroll down already, will you?

5. Google Plus : If you have already heard of Epipheo, we must mention that we are SO in love with those guys! (Somebody please pass on the message for our sake! Epipheo, are you listening?) Now, check this very creative explainer video out…

In fact, all the videos made for Google by Epipheo are awesome! Need I tell you why, now that you have already watched it? But for the benefit of the few who failed to ‘get’ it, May I ask if you ‘got’ what Google Plus is… even if your technical knowledge is in the negative zone (which is like lesser than zero!)?
See! That’s exactly what I talking about… It is a part of their awesomeness, their ability to make a layman understand a product like a pro would! Not to mention the simple but powerful visuals that is enough to keep you gaping till the video ends. ‘Got’ it now? Continue reading