The world of animation explainer video might seem all hush-hush to an outsider. It might look like a black box where customer requirement goes in and an explainer video comes out.
But there’s so much more to it.
The whole process behind creating an explainer video is by no means, a haphazard exercise. In fact, our methods are detailed and well-thought. So, let’s see how we go about a project.
This is the very first step. It is sort of a ‘making connection’ with the client. Once a request comes in, we gather up for a call with the client over the phone, Skype or even in person. We ask a set of questions which help us get a very good idea about the needs and requirements of the client regarding the video. So, who attends the meeting? Of course, all the creative people involved in the project! That includes the script writer, the creative director for the project, project manager, animator etc. Continue reading →
As a writer for Mypromovideos, a good chunk of my day goes in looking at videos. (Yup, it is fun and it is part of my job- no point being jealous y’all.) And really, they are a big influence- personally and professionally.
One of the most interesting part of these video-watching experiences is reading the comments. To be precise, reading YouTube comments. Nope, I’m not speaking about the poor English or being a Grammar Nazi. I feel knowledge of English or lack of it should not stop you from expressing your viewpoints, the message you want to convey is most important. But aha! It is the messages or the comments themselves that are interesting as hell.
If you have been anywhere around YouTube, you must have read your fair share of them by now. I know I’ve seen a lot, but they never stop amazing/fascinating/horrifying me.
Like the other day, I was going through our comments. For the same video there were people claiming that we supported the Congress or BJP/RSS…depending on their viewpoint! Now we don’t have to go around trying to prove that we were neutral. If both of you felt we were supporting the other, then guess what ,folks? That could only imply that we supported neither! Continue reading →
Okay! Time for some serious heart-to-heart chat, secret-spilling, gossiping and all that! Oh yeah! Why not? It’s fun! And well, we are always in for some knowledge sharing…
You know, we have had some instances when our clients expressed complete disbelief about our turnaround times. Why do you need 6-7 weeks for just-a-minute explainer video? Oh why? Why? (Aheemmm… Those extra why?s are just for the effect!) Well, as you guessed right, it is something we wanted to come clean about!
Like we have discussed before, there are so many steps to go through while creating an explainer so of course, it takes time. And well, quality takes time as well (You’ve probably heard that before!) Continue reading →
So… what type of explainer video should you choose for your marketing? Errr… What??? You thought there was only one kind? The ‘animated’ kind? Sorry to break it to you (or not!)… But there are more than one variety of this ‘animated kind’ of video that you can go for… In fact you see, you are spoilt for choice. Sounds interesting? Go ahead… It gets better!
1. Character Based Animation:
Now, this has to be my favorite. I love the animation with stories especially the one with characters. They are fun, quirky, upbeat and importantly oh-so-cool! Using a cartoon protagonist to explain your product ensures that your audience do not start snoring in the middle of it all! (Have I talked about short attention spans before?) The complex ideas and serious business concepts can be explained in such an engaging manner that your audience will be hooked! For starters, check this out for example:
1. Webneel : Webneel is design inspiration site and it gets right down to businees. You have the latest, most interesting design on the first page itself and other articles neatly categorized under photoshop, vector, photography, web design etc. The articles carry minimum text and let the art do all the speaking…so I’m going to shut up and do the same:
It has been five years since this journey called Mypromovideos started. Along the path we came across many good times and a hell lot of testing times. Oh boy! The joy and the satisfaction when our client comes and says, “You guys are awesome and you were an integral part of our success”- that’s what makes our day and that’s what keep us going no matter how hard it is. On this day when we finish the journey of five years since we officially launched MPV, we wanted to look back and see what were the five most important things that helped us to get where we are today.
It was not a conscious decision. When we started, we did not know anything about funding. More than that, we never needed any funding as the computers we used had already been sponsored by our parents during our college days and of course our brains came with us for free. It was only our time that became our investment initially. We never had any investor sitting on our a** and trying to make us run in a race which we never wanted to run.Today we realize that it has given us a lot of freedom in the way we operate which is very important for a lifestyle business like ours. Continue reading →
I had decided. I wanted to make a career change. I looked at the things that i wanted – Creativity, Young Team, Fun and Friendly Environment, Startup, Global Clientele. I had always thought that I should be moving to Chennai or Bangalore or Mumbai to get all the above at one place. Little did i know I would get all of them in Coimbatore, the city that i loved the most.
Like they say in Vote of thanks in every school day “ The wheels started rolling months back for such a great event “ – My association with Mypromovideos also has an interesting past. Three out of four Co-founders were already known to me through one way or the other in the past year.
First I knew Gopal through Coimbatore Toastmasters Club where we speak, lead and evaluate to improve on our Public Speaking and Leadership. Gopal was the main reason I got to know a lot about Mypromovideos and he is an inspiration to anyone who loves books and believes in self-help or both.Continue reading →
Now, this must be interesting right? After singing hallelujah for so many explainer videos which we have come across during our amazing journey, you must have wondered if we have the ‘worst five’ list with us… Of course, we do! Though we wouldn’t keep them in the ‘worst list’, we could say these videos could have done better with some improvement and expert help! Probably these videos were made by start-ups who might be a major force to reckon with today, but a list is a list so without much ado, let me get started.
Check out this one! 5. Washington Realtors :
The white board animation is fair quality, no doubt about that! But really, the script??? This is more like a story with dialogues read out… The scriptwriter probably took his story writing skills too seriously! And those wordings on the screen, were they written with a paint brush?
For now, I would let it slide. Probably because, it has the quality of 1860’s, I guess sophisticated fonts were not developed by then! Or probably the video makers were angry with the client and decided to take it out on him… Or maybe, the animation guys were given tight deadlines! (Ah, the horror of tight deadlines… Trust me, I can tell you stories about it! But let’s keep it for some other day.) By the way, I am just speculating… The reason could have been anything from inexperience to tight budget. Continue reading →
We are back again! And still fresh and reeling from our last series on the Top five explainer videos that needed serious ‘help’. Truthfully, we are still a nervous lot from being the judge and being judged… So we decided, what the heck, let’s go ahead with the next in the series.
So here goes our next series on some of the best NGO explainer videos. NGOs?? Yeah, NGOs… Get practical guys! Even if they are not really money-spinning business machines, they still need money… a lot of it! And just to avoid confusion, we are still following the same rule: the best comes last! So, go ahead. Get a peep at our list… Check this video out!
5. World food program – A billion for a billion
Simple animation, simple sound effects, no voiceovers and yet… powerful message delivered. Just like that! I would say, starting the video with numbers did the trick and connecting the dots, just took it to the next level. The video is powerful for a simple reason… It gives the power in our hands, in the hands of the audience. It reminds us that every big thing starts with baby steps. In the end, it also suggests how we can go about helping the cause. And the suggestions are very easy to follow. All you need is a little goodness of heart… Don’t you think so?
Before I reach for my kerchief, let me make haste to the next explainer video. Check this one out by Epipheo. (Yeah, those guys again!) Continue reading →
Phew! Whew! And all that jazz….finally I get a breather. Thought why not continue the good work Nisha has been doing with the list of fives (Not read those? Check them out-here and here) and bring you another list of Five, this time the five funniest explainer videos. Yeah it is really, really tough to select the funniest ones ‘cause there’s hordes o’ funny explainers out there and of course funniness is subjective.
But still, here are some that we feel may be pretty high on their funny quotient. Also we wanted to present you with some variety so have selected different types of humor. Hope you enjoy….Ready? Here’s the list in random order
Ok,so maybe not ha-ha-ha, ROFLMAO funny but it does give you lot of smiles. Especially the visuals with all the food and the words with all the food references…Oh my god! How cruel, cruel can you get on the poor dieters! I really love the way the word “Diet” is introduced as well. The office fridge challenge and wearing “I love Bieber” shirt challenge, make you smile, despite yourself. The weigh-in where one of the characters cheats are all things that make for good humor. All-in-all, a very well-planned humorous explainer, methinks- how about you?